Your blog is your business. Like any other business in the world, your job is to keep your customers happy and coming back for more. Luckily, it is pretty simple to create a positive customer experience for your reader and keep them coming back!
Make It Easy to Find You
Your readers should be able to easily find your content. Keep your URL as short and simple as possible, using a .com address if possible. You also want to make sure that your content is properly linked from your social media accounts. Your reader should only have to click once or twice to get where they want to be. Every so often, you should conduct a click audit where you click through your entire site and make sure that everything is working properly.
Make Your Blog Clean & Inviting
Think of your blog like a storefront Do you like shopping in stores that are cluttered and disorganized? Or, would you rather shop in stores that are clean, inviting, and make it easy to find what you need? You want to ensure that your theme is clean and uncluttered. Are your images and content front and center or is it crowded out by excessive ads and clutter? A great way to assess this is to have someone visit your blog and let you know the first thing they notice. If it isn’t your content, you will want to clean up a bit. While you are doing your click audit, assess all aspects of your page. What does it look like ? How does it make you feel? Put yourself in your customer’s shoes.
Add Value
All businesses need to provide value to their customers. The key to providing a great customer experience is to make sure that you are providing value over and beyond what your competitors are offering. This will make your blog memorable and keep them coming back to your site. In addition, customers LOVE tangible goodies. Look for ways that you can provide something that your customers can keep. Things like printable planners, checklists, and e-books provide such value.
Make it Easy to Contact You
You want it to be as easy as possible to get in touch with you. You should have a very clear CONTACT ME page with a couple of options to get in touch with you (email, phone, social media. smoke signals, whatever works!). You should also make it super easy for readers to comment on your posts. A huge pet peeve of mine is when you have to jump thru hoops to engage with an author. I simply lose my patience and move on and I’m sure others feel the same. I highly discourage requiring readers to enroll or subscribe in order to leave a comment.
Engage with your Readers
Always encourage engagement and dialogue on your blog. People love to talk about themselves so ask them thoughtful and entertaining questions about them or their businesses to get the convo started. Most importantly, RESPOND to them when they do comment! Communication should be a two-way street. Reply to all of your comments and social media mentions within 1-2 days. You should also ask them for feedback as often as possible. What do they like? What do they want more of? What are they struggling with that you can help them with? Use this feedback to tailor your content to suit your audience.
Resolve Problems Quickly
If your customers encounter a problem, fix it quickly. Maybe they are unable to download a product that they purchased or your site isn’t loading properly. Whatever it is, own it and make sure the customer is happy with the resolution. A good goal for problem resolution is to leave the customer a little better off than before they had the issue. Fix it right and you will have a customer for life!
What other tips do you have for fellow bloggers? What types of customer issues have you encountered and how did you resolve them? We would love to hear, drop a comment below!
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Great advice! I’ll definitely be taking these into consideration 🙂
Thank you for reading!
very insightful post, I like the part about engagement 🙂
Thank you so much for reading! I’m glad you enjoyed it.
What a wonderful tips! Thank u for this! Sometimes I’m struggling what to do or post in my site. But thank u for your tips. It will help a lot!
Thank you so much for reading! I’m glad you found it helpful!
Thanks u for this wonderful tips! It will helps!
Thank you so much for reading!
Thanks for sharing this! I agree on providing value to your readers!
Thank you for reading!
I agree with having a clean site. At first mine was filled with social media feeds, but I asked around and people told me I should just post links to my social media and not feeds because people don’t know where to look, at my content or at my feeds 🙂
That is awesome that you asked for people. We may think that it looks great but others may think otherwise. Thank you for reading!
Great tips and suggestions! I believe engagement and a clean, easy to navigate blog can improve visitors experience.
Thank you for reading!
Fabulous tips! I like “adding value” and keeping it clutter free”. Thanks for these!
Great, glad you liked them. Thank you for reading!
nice list of tips. thanks
Thank you for reading!
These are some important tips to keep in mind! And I check them from time to time on my blog to see if everything is still good. Thanks for sharing!
Lea, xx
asnippetoflife.com
So glad that you found them helpful! Thank you for reading!
Such helpful tips! I hate when sites are too crowded!
Great post. A lot of needed information
Thank you so much for reading!
oh my goodness, I’m bookmarking this for sure. I always need to refer back to articles like this (even though I take notes) this is exactly what I needed to read today! Pinning
I’m so glad that you found it helpful. Thank you so much for reading!
I just got started and I will use this as a check list for my blog. Thanks for sharing.
Good luck with your blog! Can’t wait to read it! Thank you so much for reading!
Love these solid, foundational tips. You implement each one of these very well on your blog and provide a great example! Thanks for sharing! 🙂
Traci
Be Pure Beauty
You may enjoy from our blog:
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Thank you so much! I appreciate you reading and commenting. Your blog is GORGEOUS! Can’t wait to read more!
Awesome post! I love the tip about adding value- we all need to focus on that!
Thanks for reading!
These are very nice tips. I enjoyed reading this. xx
Thanks for reading!
Great tips! My blog is almost 1 month old, still trying to figure things up 😀
I agree with all of these! Engagement is so important for customer satisfaction! xx
Sophia x http://sophiawhitham.co.uk
Great tips and suggestions! A clean and easy to navigate blog is the first step to help any visitor.
This is a very clever post, really useful! I totally agree with added value, so many bloggers forget about them and just blog for themselves thinking it’ll bring money.
Great tips! I’ve been blogging for 3 months now and this is really helpful.
xx, Melissa
elephantontheroad.com
Very interesting..
Thanks for reading!
Great tips. I need to think of these things more often.
Love this! Will use this for my new blog!
These are wonderful tips! I look it as if I am inviting guests into my home. I want everything spruced up and want my guests to feel welcome and valued. I do think my urls for certain posts are too long and I need to work on that!
Great tips! Pop ups canne super annoying especially if you can’t minimise them or scroll past them! I’ll try and implement these tips on my site.
Great tips. I agree with clean blogs. I typically sont like dark cluttered anything lol.
Yes, me as well. It strains my eyes when it is dark and cluttered. Thank you for reading!
These are wonderful tips for those thinking of starting a blog 🙂
You’re so right! Nothing irks me more than a busy webpage!
Awesome advice. I really need to work on responding to blog comments. Its so hard and I neglect it very much.
It can be really difficult, I have found that when I get in a routine it is much easier to manage. Thank you so much for reading, I appreciate it!
Really interesting read. You implement each one of these very well on your blog and provide a great example. Thanks a lot for sharing this and keep guiding us.